Deciding on a charity
So you're wondering, "Which charities will get the donations?". Here's our plan… our goal is to help as many people as we can. The criteria we have for deciding on an organization is quite simple: they have to help others, and they have to do it on a larger scale. For example, while we know how important physical activity for kids truly is, donating to one local town's playground fund isn't our priority. Sure, it does help one community, but there are larger organizations that can help a broader range of people.

Think the Red Cross or National Heart Association. That's the scale we're thinking. Now, that doesn't mean we won't consider a local charity — in fact, we have no reason not to consider EVERY charity. But we'd like to have the dollars collected go to helping a larger number of people. Make sense?